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When I’m capturing a visual at workshops, conferences and events, working on my iPad in an app called Procreate. This will be hooked up to a projector and beamed live and large somewhere in the room.
Back when I worked on paper, live and large at the front of the room, the work needed to be not too high off the ground, because I’m not particularly tall, and I was often standing in front of it as I worked. Now, connected to my projector or in house AV, I can beam the work higher up for more to see. Also – the size of my projected canvas can flex with the space – when it’s an intimate strategy session with 10 people, we can use a boardroom big screen TV, but if we’re at the Exhibition Centre, the projection can be super-sized. I’ve even been at events where the visual is part of a larger presentation with show-reels, PowerPoint and camera work – it looks amazing!
Working digitally means I have the world at my feet visually. I can incorporate photography, textures, plenty of colour – there’s no limit! I can also work within your brand guidelines to precise colour palettes, brandmarks and graphic devices – so not only are the canvases beautiful, they’re on brand.
You want those graphic recordings now? Because it’s digital I can deliver the image and video outputs from workshops and events almost instantaneously.
You heard right, VIDEO. Procreate outputs a timelapse of the graphic recording. It’s basically recording every lift of the pencil – and the result is an illustrated video, which helps to tell the story in sequence.
The result for your audience is quite powerful. Looking back over a static illustration is always great to reflect and recall what happened in the room. But watching a story unfold in the timelapse can help people see the journey. This is powerful when participants are sharing the results of a session with a wider audience. The sequence in the video creates a narrative and demonstrates how ideas and solutions were arrived at, rather than simply looking at the end result.
The videos are also great for social media – if you have goals around engagement on social media platforms, video can help! Sharing videos of keynotes after a conference is a great way to reach a wider audience comes back next year.